Yes. We crafted NOOMA with a low osmolality and followed the World Health Organization’s guide to a proper Oral Rehydration Solution. That means our high electrolyte and low sugar formula is quickly absorbed by your body and hydrates you fast. We provide the most important electrolytes for hydration from real ingredients: organic coconut water and Himalayan pink salt, never artificials.
NOOMA is intended to be consumed during or after a workout to stay properly hydrated. That said, with such low sugar and calorie levels, it is perfectly healthy to drink at any time throughout the day, especially if you’re feeling dehydrated.
NOOMA is not just a coconut water. We use organic coconut water as a naturally functional ingredient that has a ton of electrolytes and not much sugar. We then add pink Himalayan salt to provide additional electrolytes (sodium) that coconut water alone doesn’t have. These two core ingredients make NOOMA specifically crafted to help you hydrate when working out. Since we use coconut water as a functional ingredient and not for the entire drink, NOOMA is 28% coconut water and therefore has much less sugar and calories than a full coconut water. Additionally, NOOMA does not taste like an unflavored coconut water.
We use organic stevia leaf extract to get that perfect flavor pop and sweetness to make NOOMA taste great without adding any sugar. The version of stevia we use is organic, from a leaf, and does not include any artificial blends. Stevia also helps NOOMA be an even more effective hydration drink - it keeps the sugar very low and therefore allows the electrolytes to be absorbed quickly by your body. We’ve worked hard on our formula to mitigate the stevia taste some people have an aversion to.
NOOMA uses all organic flavors. That means we get our flavor from plant-based oils, extracts, and essences to make NOOMA taste great. All flavors are also non-GMO, vegan, gluten-free, and Kosher. So the watermelon flavor came from an organic watermelon. The chocolate flavor is an extract from organic cocoa beans.
We don’t add anything into our drink for color. The extracts from the organic fruits we use to flavor NOOMA are naturally very light in color, especially with the amount used in each drink. This is true for Chocolate Mint as well, with the amount of organic chocolate flavor used, it is clear. If you saw the the flavors used for production by themselves in large quantities, it would be brown, pink, orange, etc.
NOOMA has no acid preservatives. In order to be shelf stable without any additives or preservatives, we use the Tetra Pak package. No acid preservatives means NOOMA doesn’t cause acid reflux or stomach issues. Many traditional sports drinks use acidic preservatives that allows them to be in plastic bottles.The Tetra Pak package is also very eco-friendly. It takes 5 to 10 times more water to produce a PET bottle vs the Tetra Pak carton. The carton itself is 100% recyclable, 75% of which is paperboard. Plastic can take hundreds or thousands of years to decompose, while paperboard can take months. Our package even has a plant-based cap.
Yes to both. With such a simple formula and high-quality ingredients, NOOMA is a great option for kids and during pregnancy.
NOOMA contains coconut water and therefore some people with specific nut allergies may not be able to try it. If you have an allergen concern consult a physician before trying NOOMA.
NOOMA does not need to be stored cold, but does need to be refrigerated after opening. NOOMA should be consumed within a week of opening.
Yes. NOOMA is manufactured in an SQF Level 3 Certified facility which represents the highest standard in food quality and safety. As such it is FDA and USDA approved. The facility also has GMP and HACCP certifications.
The formula was developed with the lead nutritionist at the Cleveland Clinic’s Wellness Department. NOOMA’s formula is a combination of the science of hydration and the fundamentals of good nutrition.
NOOMA stands for “No more artificials”.
The infinity represents the continuous journey of self improvement we’re all on. Lots of brands in our industry glorify championships and winning. We’re all about making yourself and the people around you better and making improvements every single day.