What started as a casual dinner conversation about issues with typical sports drinks, got the wheels turning... a clean hydrator to replace lost electrolytes without the acid and with only quality ingredients.
NOOMA was born.
Just finished a killer workout and know you're going to need serious hydration for that busy day? NOOMA has a blend of 5 electrolytes including increased potassium and a healthy level of sodium, paired with calcium, magnesium and phosphorus. So go ahead and sweat it out, NOOMA will be there to get you back to the top of your game.
"When people workout, they sweat - causing the body to lose key electrolytes. Not replacing these lost fluids and electrolytes after exercise can create a state of dehydration. When dehydrated, people can suffer from cramps, headaches and fatigue among other issues."
Did you know that the average sports drink is about 30,000x more acidic than NOOMA? Crazy, we know. Fermented citric acid is commonly added to beverages to lower the pH to help in the preservation process. By using aseptic packaging, NOOMA doesn’t need any added acids to extend shelf life and has a pH balanced formula - giving it that light, smooth taste you can actually enjoy with a workout.
“I love that NOOMA is able to get its shelf preservation from packaging, rather than acid and additives. Repeated exposure to acid can be a trigger for people with acid reflux or GERD, induce stomach issues and cause tooth enamel erosion.”
Sick of GMOs, artificial sweeteners, colors and flavors? So were we - that's why we left them on the shelf. NOOMA is also gluten free, vegan friendly and clocks in at a whopping 10 calories and 2 grams of natural cane sugar.
"NOOMA is great because it was made to taste great without adding loads of simple sugars. The formula is simple and the ingredients are few - something you don't often find in the typical hydration drink."
Kristin Kirkpatrick, MS, RD, LD, is a nationally recognized, registered dietitian and nutrition expert, practicing in Cleveland, Ohio. She is an advisory board member to The Dr. Oz Show and has been featured or quoted in numerous media outlets including CNN Health, The Today Show, The New York Times, The Wall Street Journal, and Women's Health.
“NOOMA truly is a smart choice to hydrate and replace what is lost during a workout. We developed a product that can consistently be in the diet of people living a healthy and active lifestyle."
With a lot of young talent on the squad, Chris provides the business experience to make sure the ship stays on course. Having founded several operating companies, he has a lot of, "I've seen this one before" to draw upon.
With all the biking he does, Chris still has the motor of somebody half his age. Unfortunately, his workout gear hasn't aged quite so well.
Come by the office and you may be lucky enough to hear one of Jarred’s hour long “seminars” on the brand and direction of NOOMA. He loves what NOOMA stands for and lets his passion guide his work.
If you ever get Jarred really excited about NOOMA keep your head on a swivel. He starts kicking. High.
Fresh out of college, Leigh brings her energy and creativity to the NOOMA crew and is chomping at the bit to help the company grow and spread the word. She is full of great new ideas, perspectives and has the social media game on lock.
Leigh has a love for finding new, healthy snack recipes. Most are winners. Some are sent back to R&D.
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